On August 21st, the construction of “Museum City” in Beijing added a flowing cultural landscape. With the strong support of BAIC Group, Beijing Enterprise Cultural Relics & Museums Association and 40 enterprise museums (exhibition halls) jointly created the public service publicity subway train “Walking through the rail transit network and entering the enterprise museum”, which was put into operation on Line 6. This is a public welfare publicity focusing on the dissemination, publicity and display of enterprise development achievements, enhancing the brand influence of national enterprises and popularizing enterprise research culture.
Coil Fabric & Carpet Museum
As one of the invited corporate museums,
Debuted in this “mobile cultural landscape” that runs through the capital.
From the “central axis” to the “whole network”, the cultural communication of enterprises has been upgraded again.
This special train is the third public welfare publicity special train launched by Beijing Enterprise Cultural and Cultural Association, which connects 40 characteristic enterprise exhibition halls in series with the rail transit network. Relying on the communication advantages of the Beijing subway, such as large flow and global coverage, the cultural value and research characteristics of various enterprise museums are displayed in the carriage, and detailed instructions for visiting and travel guidance are provided. Citizens can immerse themselves in the development of different industries during their daily commuting, and easily realize the brand-new experience of “taking the subway and visiting the enterprise pavilion”. The operation cycle of this special train will last until March 2027.
Coil Fabric & Carpet Museum: Entering the “Cultural Matrix on the Track” with Ingenious Aesthetics
As a characteristic industry, Coil Fabric & Carpet Museum was invited this time, which fully affirmed the achievements of Coil cultural museum and the concept of public welfare communication by Beijing Enterprise Cultural Relics & Museums Association. The museum has long been focusing on the spread of fabrics, carpets and high-end soft clothing culture, presenting the technological evolution of the soft clothing industry, the global fabric aesthetics and the integration of traditional weaving and modern design. This time, Coil boarded the public welfare publicity special train, let the fabric ingenuity go out of the exhibition hall, and let the soft clothing aesthetics enter the daily life of the city.
Taking the public welfare as the wing, let the ingenuity culture flow in every trip.
While deeply cultivating the high-end soft-clothing industry, Coil Group insists on taking the enterprise museum as the cultural window, and undertakes the social responsibility of spreading cultural popular science and aesthetic education. Taking this activity as a new starting point, Coil Fabric & Carpet Museum will continue to deepen three major directions: leveraging rail transit communication matrix, popular science soft-fitting technology and space aesthetics; Activate the traditional weaving technology, let the ingenuity culture go to the public; Create a characteristic soft-packed cultural IP and integrate it into the urban public cultural system.
In the future,
Coil will continue to take cultural relics as the medium and public welfare as the wing.
Let the temperature of fabric and the art of soft decoration,
With the extension of the track,
Flowing in every trip of the city.
